Branding:
Adding value to your products and services...
You don’t have to look far to find everyday examples of branding in action. Both consumers and businesses make purchasing decisions daily based on brand perceptions.
Branding is key in defining the market positioning of your products and services, adding value for customers familiar with your brand, and helping those new to the market to decide that what you are offering is right for them.
Branding:
Adding value to your products and services...
Whether it be consumer products or business-to-business services, it will pay to ensure your brand reflects your business aspirations.
For more information, call 0845 644 7079 now, or use the contact form to request more information.
Whatever your requirements, we can help your marketing shine and your business grow.
Case Studies:
subcontracting: Unilever
The Sure and Rexona brands encompass market-leading personal hygiene products. When brand managers at Unilever decided it was time to modernise the famous tick, Cogent Media director, Simon, was asked to work on designing and artworking a fresh, modern version.
subcontracting: Master Foods Europe
The Twix® brand has been around for decades, and was in need of a refresh. Following development work by a leading European agency, it was decided to develop several designs further. To this end Cogent Media director, Simon, was asked to work further on designs but staying with a vector format, in preference to the raster based designs provided by the agency.
Zapbat™
The Zapbat™ is the latest product offering from Caterpillars Trading Ltd, a company specialising in manufacturing, sourcing and distributing products for the retail garden centre sector.
The Zapbat™ is an insect pest control device with an element of fun. The bat consists of an electrified mesh which makes for a cleaner and more effective fly swat.
Although effective, the intention was that the Zapbat™ wasn’t to be taken too seriously but would make a great talking piece around the summer barbecue. In response to the client brief, Cogent developed a vibrant product logo, with consistent packaging and promotional support materials, and a product website.
With a warm response from the National press, the Zapbat™ is on sale now in the UK, Europe and Australia.
visit: www.zapbat.co.uk
