Corporate ID:
First impressions count...
... and never more so than with your business. In a cluttered world, with many messages competing for attention, it is important that your business presentation is clear and succinct.
A corporate identity is an important means of conveying what your business is about, where it is positioned in the market, and even what is unique about your business proposition. Furthermore, it forms the basis of your company brand, which as your business grows will reassure customers of the quality of service and products you are offering. Your corporate identity will perform an important marketing role as your business becomes recognised in the market place.
With so much at stake, both now and further down the line, it makes sense to start out right.
The Cogent team have worked on corporate identity projects for clients ranging from business start-ups to international companies, covering working from initial inception to an identity 'refresh'. We approach corporate id design and development with sensitivity to both your business and the market in which it operates, to produce an identity that is consistent with your business attributes and which sends a clear message to your existing and potential customers.
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Branding:
Adding value to your products and services...
You don’t have to look far to find everyday examples of branding in action. Both consumers and businesses make purchasing decisions daily based on brand perceptions.
Branding is key in defining the market positioning of your products and services, adding value for customers familiar with your brand, and helping those new to the market to decide that what you are offering is right for them.
Whether it be consumer products or business-to-business services, it will pay to ensure your brand reflects your business aspirations.
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Business Stationery:
On the frontline of your corporate commuications...
...and often the means of first introduction for your business (and your corporate identity), a range of consistent, good quality stationery is a must.
At Cogent Media, we can artwork your corporate identity and contact information and arrange competitively priced printing in any quantity.
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Packaging and Point-of-sale
Making sure your products get noticed.
Your packaging is at the front line of your product marketing campaign - the shop shelf. In the thick of the battle for the consumer's attention, your product packaging carries your brand message and crucial product information. It will be a visual identifier and reassurance to your regular customers and the deciding factor for potential new purchasers.
Point-of-sale provides the reinforcements for your product packaging. There are many effective point-of-sale devices including display shippers which can serve as private shelf-space, keeping your products in order and attracting shoppers’ attention.
Point-of-sale devices can also be an incentive to retailers to start stocking or focus on selling your products.
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Marketing 1: Brochures and Folders
When your customers want to know more, it is worthwhile to deliver a clear presentation of your products and services.
Brochures are a great way to present your company and products in more detail, building on a corporate identity and brand awareness. Brochures can provide potential customers with all they need to make the decision to buy.
When information is customised to individual requests or varies frequently a folder in which all the pertinent information can be collated is a cost-effective solution to keeping the customer focused on your business.
At Cogent Media, we have decades of experience in design for print and can take your project from design conception to repro-ready artwork - all in house.
With strong relations with printers across the UK, we can also negotiate and manage your print jobs, from short-run digital to high volume lithography.
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Marketing 2: Flyers, Leaflets, and Posters
For flexible and cost-effective promotions.
Flyers can be a cost-effective advertising solution for promoting your products and services, especially when delivered directly to the target market. When you want to say more, perhaps about a particular product or service, a leaflet can be both a sales tool and an information resource without resorting to the extra expense of a brochure.
With Cogent Media, there is no need to deal with various suppliers as we can manage your project from inception to delivery.
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Marketing 3: Reports, Catalogues, and Newsletters
Getting your message across.
Whether your business requirement is for corporate reporting, product presentation, customer or in-house information, Cogent Media will help produce design templates and manage production of your material.
We always place an emphasis on ease of maintenance to help keep the ongoing costs of updates down and to provide a consistent image for your business presentation as required.
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Advertising
Let them know you care.
Running your advertising campaign and managing your budget is hard enough without worrying about layout artworking and page setting. You may also have concerns that your corporate identity and brands will not be treated with sensitivity by the media's in-house staff - resulting in a compromised or ineffective advertisement.
At Cogent Media, we will liase with the newspaper or magazine and ensure your advertisement is both consistent with your brand identity and maximises your impact per square inch.
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Visualisation
Helping to see the concept.
Visualisation is sometimes the only way a product can be demonstrated before commitment to production. Furthermore, it is now accessible to businesses wishing to actively market new products and/or brands prior to launch. With the need to start production on catalogues or advertising campaigns months before delivery, product visuals and mock-ups allow the sales and marketing departments to get on with the job.
If your business is still at the conceptual stage, or you are in the process of seeking venture capital, visualisation will be an asset to your pitch.
It can also be a more cost-effective method of obtaining product shots rather than traditional mock-up and photographic techniques.
Visualisation is a great tool to develop product and brand concepts within a market research project, allowing a number of permutations to be developed and the product or brand to be honed to consumer taste or business requirements well-in-advance.
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