Packaging and Point-of-sale
Making sure your products get noticed.
Your packaging is at the front line of your product marketing campaign - the shop shelf. In the thick of the battle for the consumer's attention, your product packaging carries your brand message and crucial product information. It will be a visual identifier and reassurance to your regular customers and the deciding factor for potential new purchasers.
Point-of-sale provides the reinforcements for your product packaging. There are many effective point-of-sale devices including display shippers which can serve as private shelf-space, keeping your products in order and attracting shoppers’ attention.
Packaging and Point-of-sale
Making sure your products get noticed.
Point-of-sale devices can also be an incentive to retailers to start stocking or focus on selling your products.
For more information, call 0845 644 7079 now, or use the contact form to request more information.
Whatever your requirements, we can help your marketing shine and your business grow.
Case Studies:
Zapbat™
The Zapbat™ is the latest product offering from Caterpillars Trading Ltd, a company specialising in manufacturing, sourcing and distributing products for the retail garden centre sector.
The Zapbat™ is an insect pest control device with an element of fun. The bat consists of an electrified mesh which makes for a cleaner and more effective fly swat.
Although effective, the intention was that the Zapbat™ wasn’t to be taken too seriously but would make a great talking piece around the summer barbecue. In response to the client brief, Cogent Media developed a vibrant product logo, with consistent packaging and promotional support materials, and a product website.
With a warm response from the National press, the Zapbat™ is on sale now in the UK, Europe and Australia.
visit: www.zapbat.co.uk
subcontracting: Master Foods Europe
Packaging design for ‘occassions’ product, Maltesers® Easter egg (1999).
subcontracting: Master Foods Europe
Packaging artwork design concepts for ‘occassions’ product, Twix® Easter egg (1999).
subcontracting: Master Foods Europe
Point-of-sale display for Maltesers® Comic Relief promotion in Sainsbury’s supermarkets. The design proved popular and was adopted for the in-store promotion of other products including Hula Hoops®.
subcontracting: Manor Bakeries
Point-of-sale display for Mr Kipling® Millennium promotion in various supermarkets. Following on from the display, marketing literature based on the design and artwork was produced.
